Is there room for anymore celeb liquors? well, apparently Justin Timberlake thinks so. After being in development for over two years, 901, his new brand of tequila, will hit store shelves in early May in NY, Las Vegas, LA, and St. Louis.
The reason behind the numeric name? “901 is that time of night when your evening is ending, but your night is just beginning. It is also a subtle nod to his hometown,” says the singer's spokesperson, referring to the area code for Memphis, where Timberlake grew up.
Justin is quite the business man, already owning a restaurant in NYC (Southern Hospitality), a music label (Tennman Records), and a clothing line (William Rast).
I guess come this summer we will see if 901 proves to be as shot worthy as our dear friend, Patron...lol.
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